79% of women with children under age six are in the labour force.

There are licensed child care spots for only 29% of Canadians who need them.

73% of employees are responsible for some form of caregiving—with few resources to turn to.

6.1 million Canadian workers are managing both employment and caregiving responsibilities (Benefits Canada, May 2025).

Despite this, most employees receive little to no formal support from their employers.

73% of parents would be more likely to stay in a job if it offered a child care benefit.

Employers that provide caregiving benefits report:

• Up to 30% reduction in absenteeism

• Up to 60% reduction in turnover

A March 2024 study (Moms First & Boston Consulting Group) found that child care benefits deliver an ROI of up to 425%

90% of employers say these benefits are as effective as paid time off in boosting recruitment and retention.

Retention-focused caregiving benefits deliver a 2:1 ROI, or 126% ROI on retention alone.